Chain restaurants are usually "chains" because they are doing something right (at least until the IPO), and SushiShop is no exception. Its impressive fleet of delivery scooters, parked in like F-14s along avenue Louise, bear witness to its popularity. SushiShop delivers throughout Brussels for lunch or dinner, and the fairly-priced sushi (especially the salmon) is consistently good.
If you are hoping to explore the deep oceans of sushi, or if you are looking for an "authentic" Japanese meal, SushiShop may not be your cup of (green) tea. If, however, you have realized that, "hey, I basically like the tuna, the salmon and the California rolls" and sold your diving belt on eBay, this is the place for you.
Not that SushiShop is devoid of adventure - it's just not the adventure of the "you really should try the sea urchin" variety. Instead, SushiShop's resident chefs create original seasonal rolls to appeal to customers' tastes. We tried and loved the "Spring Lobster" rolls (with avocado and tarragon).
The basic menu changes occasionally (which can be annoying if you are one to memorize your favorite platter numbers), several questions are required to be "found" in the computer when ordering, there is not a "press 3 for English" option on the phone tree, and we've found it's worth checking the bag before the delivery scooter jets away (with so many orders to fill, there are bound to be a few mis-labelled bags). But on the whole, SushiShop does things better than its competitors.
Enjoy it while you can, Brussels. In addition to its 28 French locations, a new SushiShop franchise is planned for the Sablon, so the IPO can't be too far off.